Location! Location! Location in the real tangible world could be altered for a more  modern day real estate professional rave to “Location! Location! SEO Location”. SEO can literally turn your visits and profits to double or triple in 2-3 months. It is still an inexpensive tool for internet  marketing compared to other more traditional methods.

In our experience we have found that the winning recipe for a real estate campaign depend on factors that concern keyword creativity from a  SEO standpoint, web layouts, lead capture forms, competitive research and analytics reports.

Real Estate Search Engine Optimization Creativity

Some of  the work is already done, your competition has been using years of SEO research and you can wield that to your benefit. Do not start any SEO till you have a solid understanding of the keywords that your competition has been using already. Get all areas and sub-areas, even communities and real estate related keywords from “Homes” to “homes for sale” or “rentals” to “rent to own.”

This is a time to add and compile your competitions’ keywords that’s applicable to you. After that, you can get creative with word combinations after you have all the initial keyword research done already.

Real Estate SEO Web Layouts

Some sites are truly magnificent but the best websites always place wire framing on a pedestal on top of a  design.  Killer SEO starts with have a good web blueprint. Although eventually link building will guide you to better rankings, a site with better structure will take you there faster.

In real estate, common practices are to always follow a certain template kind of design. The IDX, the Properties view and blogs about homes are common place. Most real estate websites built for SEO usually tend to have too much text.  Having a perfect balance between websites core functions such as Home searches, navigational patterns, call to action text and a few images that speak louder than words create a remarkable combination.  The ultra real estate search engine optimization website focuses on geographically diverged web pages, has amazing functionality that allows for quick searches and ease of navigation.

Real Estate Lead Capture Forms

Getting visits is not really the hardest task for your SEO powered real estate website. Its the aftermath that is the hardest. A re-targeting and retention plan of visitors must  already be in place at the website so that your visitors or prospect home buyers and sellers leave with having some form of commitment either to revisit the website, read your newsletters or to connect with your social media . This can only be made possible by strategically coming up with lead capture forms and a lead capture theme. Common lead capture themes are along the lines of “ Know the facts today!” or “Sign up to learn the secrets of  New York Real Estate”

Real Estate SEO Analytics Reports

Every industry have their own unique trend of visit statistics. In Real Estate, particularly you need to know which homes or properties are driving you visits and which referral websites like realtor.com, homes.com or zillow.com are giving you visits better than others. In real estate the number of classified postings are overwhelming. It would make a world of sense if you cut half of those useless ad posting sites and doubled your efforts in those websites that yield resuts. Take note of analytical data of every landing page, referral site, time on site and bounce rates to know how healthy your real estate search engine optimization is.

Don’t hit below the belt!

Lastly, there is a fight online between real estate agents, while most of the competition is in good spirits and in good taste, some real estate agents have bad ethics applied to their real estate search engine optimization techniques.  One of the most common techniques of real estate agents behaving badly in SEO are when they start hiding their competitors trademark names within their webpages. There are many ways to know if someone is doing this to you. If you suspect  that someone is doing that to you, we can help you know for sure.  You can call us at 516-874-4777 ( look for Jason ) and we will let you know  that in under 1min.