In retrospect, industrial media such as television, radio and mass communication has been the most dominant form of analogue from the top downwards. Social media breaks these rules as being a dialogue and being more user-generated.
Although free to use and universally used, social media brings many opportunities and challenges. There are green lights to enjoy and red lights to be aware of.
The whole idea is to engage with the users.
Thought-provoking, entertaining and bottom line – Useful Information.