Facebook is the giant social media site that has become a household brand. It has redefined the ways people, friends, family, customers, business owners and companies view the internet as a whole. Facebook has surpassed all expectations of being just a social media site like its predecessor Myspace – it has literally blossomed to be able to compete with the biggest search engines, business referral networks and multimedia/entertainment sites. It is a hybrid of some of the most biggest ideas that have landed on the internet.
Facebook has 650 Million active users worldwide, 23.6% of these users (a total of 155 million) are from the US – and these figures continue to grow daily. The time spent on Facebook is higher than all of the search engines combined together. This should be able to explain well that Facebook is in for keeps and is not just a “fad”. Their services, upgrades and R&D (research and development) will keep the world engaged for time to come.
This is amazing news for business. Building a facebook business page will not automatically drive people to the page and have them interact. The biggest tool in Facebook is tact and strategy. The community is the marketplace. Expertise, goodwill of the community and balanced offline promotions are a smashing combination to shift to social media marketing.
A Facebook business page allows you to make ads, to integrate tools in websites, to update the page wall, manage events and most importantly talk to customers. You can directly go to the white “Search box” on the header of any Facebook page and type in “Page”. This should take to a panel with the “Create a page” Button.
The other way would be to go to any other business page and search for the “create a page” button on the bottom left.
On clicking the ” create a page” link or button, Facebook will further ask you if this page that you are trying to create is a business or location, public figure or brand etc.. Then you will have to choose the right category that fits your business and then get started with your business page. It is now setup for customization.
1 – Upload Business Logo
2 - Quick navigation within the page – important to especially to write some info about your business or brand.
3 – Page name, the famous “like’ button and edit info link.
4 – For new pages, facebook wants to help you to start the page. Follow instructions to start the page.
5-Business controls – this allows you to set up admins for the page. Your business partners can be made an admin using this area. Insights display the activity of the page daily. This is an important tool since it serves as an internal analytical tool to see how many people are viewing your page and how many are interacting with your posts. You can also invite friends from your personal profile to like your page.
6- Facebook popular and paid Advertisement area.
For further explanation and help go to http://www.facebook.com/help/?tab=browse
A business page in Facebook is easy to setup in 1-2minutes, the most important step after having the page setup is creating ideas around your community of customers, employees, contacts, anyone connected with your business in some form or way.
You will also need short and long term goals, captivating and creative wall updates and perseverance. Best of luck!
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