First Search Engine?
Before the search engines started running, people only knew a few websites existed. The only way to truly know what websites were around is if you read an advertisement in the email carriers like Hotmail or Yahoo-mail. The other way to know about websites were if someone handed you a business card with the url, or if you found them on a magazine. 90% of websites got visits from off-line activities. The other ways to discover websites were if you got a referral email from someone to check a website out or if a website had affiliate links at the the bottom of their site going out to other websites and if banner ads were present on the webpages. Lastly, yes there were offline search engines - these were humongous books as fat as telephone directories which pretty much spelled out the best websites in the world and their purpose. Perhaps we can call that search engine marketing technique – ”Jurassic SEO“.
Discovering new websites was hard and the competitiveness was low. The interactivity was almost not present at all. Navigation, images and text were very similar and web designers were limited to be creative. 12 odd years or so have passed, and now we see that a new era has come. The era of internet marketing!.
What is Seo or Search Engine Optimization?
SEO or search engine optimization refers to “Optimizing” for “Search engines”. Search engines are those tools that allow users to type in a search query and hit search to find websites, blogs, videos or images related to the search query.When a website is ready to be launched into the net, they may or may not be optimized. Optimizing implies having a new or existing website “polished”, “cleaned” and “powered” to be found in the search engines. Blogs, videos and images too can be optimized. Optimization involves a lot of processes- we will not be able to discuss this here due to the vast scope of Seo but we can tackle them in a few other articles – these processes involves making navigation and page structures uniform to achieving placements on many keywords, applying correct titles and description for pages and even Urls – and tactfully increasing keyword density within the entire website.
Popular Search Engines You May Know Of – Google, Yahoo, Bing, Aol, Dogpile, Aolsearch, Ask. Fact – > Google is the most advanced and popular search engine today.
Blogs – Web-Logs often called blogs are articles, journals and content written by almost anyone. Some websites are blog-sites, meaning they only capitalize on the dynamic written content and may not have any other functions.
Navigation – The area in a website that allows you to go through pages. Usually located together in menu form either on the sides or top of the website.
Placements – The placing or ranking of websites in the search engine results.
Keywords - keywords are anticipated search queries from users. Seo places keywords in websites that want to be found for a particular keyword.
Why optimize for search engines? Why SEO?
Some website really do not need to be optimized because they were made for a closed group of people only. Other websites are made for the public to use, enjoy and are markets to buy products or services. If you want to transform your website into a salesforce, you need visitors.
Just as in off-line business, location is crucial or directly proportional to business and sales, Seo gives you the best location for your market by being placed for the right keywords.
Benefits of SEO :
1. Increases visitors. More visits = more sales
2. Having a website optimized allows flexibility to sell more variations of your business. Flexibility in business is made possible.
3. SEO costs less than traditional marketing.
4. Google users are increasing daily
5. Seo allows your products and services to be presented to a global market
6. ROIs or return on investments in Seo is phenomenal. Business using Seo always carry on using Seo due to its sales drive.
7. Allows to join and reach more markets.
8. Affiliate partners and other businesses also want to work with you.
Want to know more about how your website is doing in SEO? Get Free Web Report
Before the search engines started running, people only knew a few websites existed. The only way to truly know what websites … [more...]
