How  Search Engine Algorithms Work ?

Understanding Search Engine Algorithms is an essential knowledge for any person trying to achieve search engine ranks and placements.

An algorithm is best defined to be a series of steps or instructions that mathematically generate a desired result.  When Larry and Sergey (The Google Guys) started the foundations for Google, they were basically finding ways on how to make indexing of data more sophisticated than the standard algorithms during the era of Yahoo, Lycos and AltaVista.

Search algorithms can be found when trying to look for Movies at IMDB.com, at a local library  when using a search query to get desired list of books to read and they can also be found at hospitals and offices that handle large amount of data. They are everywhere and have been around for decades. They are getting to be the primal choice of the mass of Internet users to find data as they allow for making data accessible fast and easy.

Larry and Sergey`s – Search Engine Priorities and Search Engine Credibility

Google by far beats every other search engine out there and it is the most profitable search engine to work on. But if you want to optimize for Google, you need to understand its foundations and models better.  This can only be learned by understanding the unique contributions made by their founders Larry and Sergey.

Larry and Sergey made the most sophisticated search engine by eliminating the weaknesses found in the search engines during their time. Search engines at their time were flawed by many mistakes; there were too many loopholes for black hat SEO tactics that gave undesired results to the user.  This degradation of value and frustration inspired Larry and Sergey to make searches more relevant and fundamentally more useful.

Relevant searches can only be made feasible by making the search results accurate and organic – not forced and manipulated for wrong reasons.

This implicates that Search Engine Optimization is best done at a good and steady pace than at a “non-organic” pace.  How does Google know Organic from Manufactured?  By default they can make that out by.. These are Search Engine Optimization basics according to priority. .

Domain Age – Is the domain new or it has been around for a while?

If the domain was bought yesterday, you cannot compete in search engines. New domains are “parked” by google for some period since they do not want websites to have placement if they haven’t endured some “live” term.

Content – Is the content unique or duplicates?

No Content means No Placement since there is No contribution. The search engine is a Word indexer. Search engines may index images and videos but they still rely on textual data to index videos and images.   Duplicate content means penalties and possible blacklisting of domain for plagiarism.

Quality of Backlinks – are other quality websites and webpages linking to the site in question?

More links tells the algorithm that the site is popular. Better quality links means – more popular.

Since there can be only 1 rank for any search phrase, what defines the winning position? The answer to this goes beyond SEO basics.  This is the time when content management, popularity of the content using time on page calculations, and bounce rates come to play.  This brings out the credibility of the optimized page. This is the collective forum where users indirectly decide what is the best and most relevant page to be at the winning top rank #1.

Broad vs. Specific Queries: Niche Marketing

The algorithm allows for the calculation of the search and results are made available to the user. In search engines, the users may type in specific queries such as brand names; broad queries may not point to any person or place but may indicate industries or general topics.

The longer the search query gets, the query gets more specific.  The longer the search terms gets, there are two benefits for the Search Engine Optimization expert.

1.  Specific queries bring in more dedicated and motivated customers. Remember a person purchases specific products or services.

2. Specific queries have less competition.

Understanding the priorities and accountability of Google as a search engine and understanding what keywords benefit best for you and your business ensures that you are on the right track and that your Search Engine Optimization goal is within reach.

Search Engine Optimization is an ongoing effort that is a result of streamlining many other sub-processes from an on-page point of view or On-page SEO (usually handled within webpages of a website that needs to be optimized especially for keywords, meta-tags and keyword density) and from an Off-Page point of view or Off-page SEO (the relation of the website to be optimized with other websites in the world wide web.)

1. Search Engine Optimization – Expertise

SEO is highly specialized and there are many speculations on how SEO works. It is highly recommend getting a person with expertise in the area for the last 5 years than to get a person who is a “Jack-of –all-Trades” who may have a knack at SEO.

IN SEO, decision making is very important and all guess work must be removed. Good decisions can only be made after someone has learned and lived doing SEO. In general most bad SEO decisions are the main culprits for bad SEO outcomes.  These Bad SEO decisions are usually made when the SEO-in-charge has little knowledge on how search engines work, how content can be handled and managed, how links are built and how the website can be maximized for business scalability.

2. Search Engine Optimization – Dynamicity

SEO is highly dynamic and results can change fast.  Outsourcing SEO means that you are not only paying for organic placement for the current and recent search engines algorithms but that you are also in anticipation for any changes in Internet marketing.

If you have understood that Internet Market is dynamic and forever changing, you need people who work on it tirelessly 40 hours/week and 365 days a year. There is no way around that.

3. Search Engine Optimization – Costs

SEO is dependent on a few things that need to be well structured and focused on at the same time while trying to get placements. These sub-processes are extremely important and an average understanding on these SEO elements can be disastrous and very expensive as they are ongoing.

Search Engine Optimization Writing

Writing as outlined in the Pre-SEO phase or on the On-page phase must be accurate and must be executed timely.  If this is not done well, then SEO writing can turn to be expensive and even worse – they could be useless and unusuable.

Search Engine Optimization Link Building

Link Building in theory is the easiest thing in the world. The natural instinct of the first timer is to rejoice to know that 60% of SEO is Link Building. Its sounds like fun and like a no-brainer. On the other hand, SEO experts know the implications and consequences of a bad link building strategy.  That is when the fun stops and things turn serious when weeks or links could amount to nothing. There is no other way around this either – you need people who make links for a living – who understand the mechanics of links from important pages.

Search Engine Optimization Reporting

And yet another misunderstood element of SEO is reporting.  When the search Engine Optimization work is at its initial phase, the SEO reports look bleak and dry – usually in 2-3 months the reports start to pick up and then reports get to be almost a full time thing. Good reporting allows for good adjustment strategies. It allows for SEO experts to adjust and to maximize visits and conversions.  There are many free tools like Google Analytic s but it is important to have reports from Different sources. Different sources mean different perspectives. When problems are solved using different perspectives, the results are to have wholesome, isolated and functioning solutions.  Tools are very important to SEO professionals.

4. Search Engine Optimization – Web Development Relation

Just as product knowledge is to a marketer, a website and its content are to the SEO marketer.  There is more likelihood that on the event of optimizing a website, changes and revisions need to be made to a website or webpage.  SEO outsourcing companies can do this rather fast and easy.  Knowledge in editing pages using a CMS or Content Management Solution is highly necessary but in most cases – not enough. The SEO expert has access to important files to the website that cannot be accessed through a CMS.  Some revisions are major which need programming skills. Although an SEO expert may not be a coder, the SEO expert should have access to coders instantly.

5. Search Engine Optimization – Research

Although this section comes in the starting timeline of an SEO campaign, it needs adjustment over time. Sometimes the adjustments need to be made during the end of each reporting period.

Search Engine Optimization Competition

There are always changes happening with other competitors.  Research needs to be also extended to benchmark or competitive websites.

Search Engine Optimization SERPS

The SERPS or Search Engine Result Pages need to be continually looked at for every targeted keyword. The SERPs is highly dynamic and monitoring the activity and/or changes is important and needs to be researched.

Search Engine Optimization Search Engines

Search Engine algorithms are always going to change. This is the only true credibility that they can offer. An SEO plan needs to keep account of these as potential threats or opportunities.

Another technique that is being used today is video marketing wherein business owners can make even just a short video that their potential customers can take a look at. The video must be very good, not just in terms of visual effects but with the content or message as well in order for the viewers to feel the need to go to their website to get more information about the product or service. Otherwise, it may be the cause for these visitors not to want to hear from them again.

Whether a business is totally online-based or not, the traditional ways of marketing should not be overlooked. Business owners should still consider things like conventions because they don’t just get to meet other professionals in the field or industry that they are in but most especially, they are also a great place to market an online business.

When giving facts about how good a product or service is, it is always the best way to tell customers things like “98% of our clients are very much satisfied with our services”. Customers always like numbers. Business owners must remember that when they give figures, they must see to it that they can show their customers the basis for these numbers. Integrity is always very important. Thus, they shouldn’t lie when giving figures or any kind of information regarding their business, its product or service.

What’s great about internet marketing is that there are tools which can be used to track the behavior of the visitors who visit the website. These tools can give the website owners important information which can be used to improve the website. Information like how long do visitors stay on the site or what product or service most of the visitors linger on.

In marketing a business on the internet, website owners should take time to research first on which effective internet marketing methods that they can use to help them reach their goal. This can be very confusing and constantly changes over time. It is recommended to get the help of an internet marketing outsourcing firm who has a team of web professionals that has the skills and experience in internet marketing.

They just need to look for an internet marketing outsourcing company that don’t just offer low cost SEO service packages but can also customize their services depending on the need of their customers because remember that different types of business have different needs.

Another technique that should be included in any internet marketing campaign is article marketing. Business owners should produce articles whose topics are related to their business, its product or service which will be submitted to article directories. This is a great way to increase traffic to a website. The more traffic that a website gets the more sales leads it will have.

In today’s Internet era, it is essential for any business to have an online presence. This is because if they aren’t online and marketing, their potential customers will not be able to find them. However, having a website is not an assurance that a business will generate more sales.  The business should also have a well thought of internet marketing plan in order to be successful. For business owners who don’t have the knowledge or experience in internet marketing must seek help from an SEO outsourcing company.  Remember that internet marketing is not that hard but without the proper knowledge, all internet marketing efforts might just end up in failure.

“Auto Responder is Very Important Tool for Internet Marketing“

Even with the new internet marketing strategies and ideas that come up on the internet, nowadays, an e-mail autoresponder remains to be one of the most important internet marketing tools on the web.  This is because business owners get to save time while maintaining constant communication with prospects and existing clients who opted in for their business newsletters. In addition, this tool also has added services which help online businesses gain more visits to their websites.

When people are added to the mailing list of an online business, they will receive an e-mail periodically. The application software used by online businesses to send pre-written e-mails at a pre-defined schedule to new people who opted in their newsletter is called an E-mail auto responder.  These e-mails can either use just plain text or an HTML format.  For instance, an online business has made three e-mails; the first e-mail can be set to be sent to the new subscribers as soon as they signed up. Then the succeeding e-mails can be set to be sent a day after the other e-mail had been sent. The number of days that each e-mail will be sent depends on the discretion of the owner.  In addition, there are some auto responders which allow a “broadcast” message.  A broadcast message is an e-mail which can be sent out to everyone on the e-mailing list at any given time that the owner chooses.

There are many auto responder applications available that business owners can choose. Others have the same features as the others, while others have features that others don’t have.  However, they are all meant to provide a way for businesses on the internet to constantly have communications including impromptu messages to their subscribers. These subscribers can either be their suppliers, employees, customers or others.

An auto responder is important because of various reasons.  The first reason why auto responder is important is for the fact that it has been proven many times over that majority of potential clients are not going to avail of any product or service until they have seen the business and the service or product it is offering for a number of times which is true not just for offline sales but for online sales as well. This means that they need to be reminded of the business, its product or service. An e-mail auto responder helps a business owner who use the internet to market the business to make sure that the potential customer will not forget about its product or service or which business did they see the product or service that caught their attention and interest.

Another reason is that, in general, it will be more costly to get a new client than to keep a customer and just do a resell. With an auto responder, online businesses can automatically sent a string of e-mails to their potential clients which will help in increasing sales while business owners gets to save time. It is quite hard for anyone to keep in touch with thousands of potential clients manually. But, this can be done with the use of an e-mail auto responder.

It is very important for an online business to make use of this internet marketing tool because an e-mail auto responder not only helps any business to get and keep customers but it also helps in cutting expenses while increasing sales.

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One of the most popular websites on the internet today is Facebook. There is probably no one among the people who use the internet who doesn’t know or even just heard of it.  Most of the time, when people have a new friend and the topic of their discussion has become about the internet, they would usually ask for the person’s Facebook account. This has been the norm and people who are active on the internet are expected to have an account on this social media site.  As a matter of fact, this site has more than 800 million active users and about half of them log on to the site on any given day. With this huge number of people, this makes it a great place for businesses to market their products or services.  In addition, there are more than 900 million objects that Facebook users interact with.  These objects include fan pages, groups, events, and community pages.

People keep on going back to this website because of the various activities that users can do here. There are lots of online games that they can play.  They have the chance to meet new people. They can chat with friends and family. And now, Facebook users can also have do video calls where in they can talk with their friends and see each other using a web cam. This is the reason why more people prefer Facebook than any other networking sites. If a business owner could be able to get the word about their service or product to this huge number of people, there is a chance that some of the traffic that the business gets will become customers.

Business owners can market on Facebook through paid advertising. However, even if they don’t go for paid advertising, they can still make use of this social site to market the products or services that their businesses offer.  Businesses can market on Facebook for free by creating their own group or business page.

The page or group will be focused on the product or service that the business is offering.  The next thing that business owners need to do is to make other users to like the page or become a part of the group.  They can personally invite people to join the group. However, with Facebook business page, it’s quite different. If they want to have other Facebook users to like their page, they would need to market the page through other means.  Whichever way they choose to market their product or service, Facebook is a great way to let other people find out more about their business.

There are many ways for business owners to market their products or services on the internet. They can do article marketing, e-mails, blogging, etc. But right now, social media marketing is the hottest trend in internet marketing. If business owners want to be successful, then, they should include Facebook marketing in their marketing strategies because its users aren’t just singing up, they are posting statuses and most importantly, read other users posts.It’s better to take advantage of this now before it becomes a passé to market there.

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It is very important for a website that offers a product or service to appear on the first page of the search engine result page or SERP. Even thougha website may get visited by some people because it has been referred to them by their friends, colleagues, family, or relatives; and sometimes as a result of an e-mail campaign undertaken by the owner of the business; these are not the only ways for a website of an online business to get visited by people interested in the services or product that the it is offering.  Aside from this, the number people who will visit a website through a referral or through e-mail marketing are very little compared to the total number of people who are looking for the service or a product that the business is offering.

An even larger number of people use the internet in search for the information they need and about eighty percent of the searches these online users perform don’t even get past the first page of the search results. For this reasons, it is important that business owners should take SEO very seriously and make it their internet marketing priority.

How does a website get listed on the SERP?

Web crawlers from search engines pick up all the information from all websites whether the website owners want it or not. These crawlers regularly and continuously scan the internet for changes on websites as well as for newly built sites. When an online user uses the internet to search for information, the person who performs the search will type in words or phrases which are called keywords. Based on the keywords, the web crawler will then search the internet for the information and then displays a list of websites. On the top of the list is the website which is the closest match with the keywords used. This means that website owners must have their website optimized for keywords that their prospects will use in search for their products or services.

Before the website is designed and developed, the owners must have thought of the keywords that they are going to use and must see to it that the web outsourcing company who will design the website must not only know how to make a website but should also have a better understanding about search engine optimization or SEO. This is because a website which has good overall site architecture can get better ranking on search engines.

Aside from this, prior to designing the website, the owners should already have thought of their internet marketing plan.They must research first on the various tools and techniques used in internet marketing and decide which of them they will include in their internet marketing campaign while keeping in mind that all of them are effective, however, it’s just a matter of which ones do they really need because different types of business have different needs.

Only after these things have already been taken into consideration and carefully been thought of, should they begin designing the website. Then, they can already start with their chosen internet marketing techniques. However, they should keep in mind that the internet marketing techniques that they will use may be effective for a certain period of time but might not be effective after some time because search engine optimization is complex and constantly changing. Thus, they, especially the internet marketing outsourcing firm that they will get services from should be aware of any new methods or techniques which they can use to get their desired result which is to get listed on the first page of the SERP, if not on the top 5 spots of the list.

Attraction Marketing is the Solution”

There are some internet marketers and other marketing professionals, who at some point or another, have felt tired of chasing after their prospects. In addition, they also felt that they have no other choice but to run after them because they need to in order to make a sale. This should not really be the case for there is another marketing technique that they can use. It is called attraction marketing.

Attraction marketing is simply marketing the people who sell the product or service offered by the business, rather than the product or the service itself, in a way that attracts people to them. This method is quite the opposite of what majority of people, who are marketing their products or services, do. This is because most of the time they are too busy in making their pitches about how wonderful their services or products are which actually draws a hindrance between them and their prospects.

In this type of marketing strategy, the internet marketers need to put himself between the product or service and the target client. Here, they need to make their prospects feel that they are people that can be trusted and can relate to. It is very important that the prospects will see the marketer as a person who offers value, especially as a person with credibility. Things will be much easier for the person marketing the service or product if they become the hunted instead of being the hunter. This means that there is no need to chase after the prospect because they will be the one chasing the marketer. To help business owners to better understand what attraction marketing is all about, they just need keep in mind that in order to get what they want; they need to help as many individuals as they can to get what these individuals want.

One way for business owners to use attraction marketing model in their internet marketing is by offering freebies. Offer the prospects with something that they can find useful which is also related to the product or service so that they can get to have a taste of what the business has to offer. This will help in building trust and confidence in the business as well as raise the level of their curiosity for what the business is really offering. As a result, more people will subscribe in the business opt-in page in order to find out more about what else the business can offer them which could help them.

There are many other ways to incorporate attraction marketing in the online business’ internet marketing strategies. A business’ prospect clients nowadays are becoming more and more skeptical in a sense that they want to build a relationship and do business with trusted individuals and this alternative marketing method is something that will surely work.

before engaging in internet marketing

Business owners who aim to have a successful online business should offer quality products or services which should also be presented to the target customers in a pleasing format. This is the only way for them to attract the people who are using the internet to search for information about the product or service that the business is offering. The method that is used to present products or services on the World Wide Web is known as internet marketing. Internet marketing is also referred to as online marketing or e-marketing.

More and more owners of an online business are getting services of a web outsourcing company when it comes to their web designs and internet marketing needs like SEO in order to be successful.  But, there are some things that business owners need to take into consideration before engaging in marketing their product on the internet and contact a web company for this purpose.  These are the availability and affordability of the product as well as its quality.

Although, quality of the product is also important, its availability and affordability are even more important.  The reason for this is that even if the product has high quality, but if the supply is limited or the raw materials needed to make it are very hard to find, then not all customers will be able to purchase one when they already need it.  In addition, if the price of the product is high and not everyone can afford it, then the number of customers who will avail it will only be limited, thus, less sales for the business.

After these things have already been taken into consideration, they can now start contacting a web outsourcing firm who knows SEO and other effective internet marketing techniques.  It is recommended for owners of small sized and startups businesses to choose a web company from the Philippines because there are many web outsourcing firms in this country that can provide low cost but high quality web designs and internet marketing services.

Business owners will not find it that hard to find a Philippine web designs and internet marketing company that has a team of experienced and skilled professionals which includes web developers, graphic artists and internet marketers.  However, before they get the services of a certain company, they must see to it to ask for samples of previous works and references first. In addition, contacting some of their previous and current customers should also be done. Getting feedbacks from these people will give them the idea on how organized, competent, reliable and honest the people in that company are.

Searching for the right web design and internet marketing company to outsource to will consume lots of time, but, what is it compared to benefits that the online business is going to have when their owners find the right company for the job.

Website owners, who want to have a successful online business, must have an effective internet marketing strategy. They should focus their attention and efforts in making their website visible on the internet.  This means that they should make search engine optimization or SEO a top priority. SEO is the process of increasing a website’s popularity on the internet and more importantly its page ranking in order to show up on the first page of the search results page based on the keywords of choice.

Keywords are the words or phrases that online users type in when searching for information.  There are literally hundreds or even thousands of websites which are competing for the same keywords on the internet and the more competition there is, the harder it is to have a good placement in search engines. This means that business owners must choose the keyword that they are going to optimize very intelligently.

After the keyword or keywords have been identified or chosen, the chance of having a successful online business is higher if the website is constantly updated, meaning, it should be maintained and must also have fresh and relevant articles. Remember that having a website, no matter how sophisticated the website is, is not an assurance that the online business will be successful. It should be accompanied with a well thought of and effective internet marketing plan.

SEO starts with the website during its creation stage.  The website should already be optimized while it is still being created and then updated consistently after its completion.  This is important to make the online business a success.

It will be beneficial for the website owners to take time to research more about how to effectively market an online business on the internet.Here are some of the things they can research about prior to engaging their business in internet marketing:

1. What makes internet marketing the key to a successful online business?
2. What is SEO and what makes it complicated?
3. What is the importance of Search Engine Result Page in Internet Marketing?
4. What are the different types of effective internet marketing techniques?
5. What are the benefits that you’ll get from the different internet marketing techniques?
6. What are the things to know about internet marketing services?
7. What options do website owners, who plan to market their business on the internet, have?

Though it requires them to spend time on researching about how to effectively use internet marketing, what is the time that will be spent on researching if this will make the online business more successful. It would be better to invest time than to spend too much money on an internet marketing technique that wouldn’t work for the business.

Search Engine Result Page or S.E.R.P. is one of the hottest terminologies in internet marketing today. Internet marketers, web masters and website owners know that SERP is the most important factor when talking about internet marketing. This is because when online users search for information which can be a product or a service that they need, they will be typing in a few words or phrases on the search engine and the search engine will show up a list of sites which best matches the words used in the search performed. They now focus more on where their website appears on the SERP.

There are lots of individuals as well as internet marketing outsourcing companies that offers SEO services on the internet. Internet marketing professionals who have the experience and skills can come up with an effective internet marketing strategy that can make a website shows up on the first page of the SERP or even on the first five spots of the list. This means that choosing the right internet marketer is very important.

A vast majority of the online searches conducted on the internet usually doesn’t get past the first page which means that if a website shows up on the back pages of the search results, the people who do the search will not see it.  A person doesn’t need to be an expert in internet marketing to realize how important it is to show up on the first page of the result page.

To be on the first page of the SERP should be the primary goal of website owners because this is the best way to increase the visitors that goes to their website.  On the first month of being on the first page alone, website owners can already expect to have an increase in total number of visits by as much as 100 percent or even more. Website owners will have more and more visits to their website if they can manage to stay on the first page, more so if a website makes it on the top three spots of the results page. There is not a single business owner, who has an online business,that doesn’t wish to have these kinds of results.

The Search Engine Result Page is the “Promise Land” for all website owners. To be included on the top 3 spots on the first page of this list will surely give more customers for the business. To be on these spots, however, requires time and hard work. Without a very effective internet marketing strategy in place, it is quite impossible to have these kinds of results.